Amazon Prime Day Just Dropped: Here’s What I’m Shopping Before It Sells Out

I don’t know who needs to hear this, but Amazon Prime Day deals are not just about snagging discounts, they are about reclaiming tiny joys you have been putting off. That water bottle you have been eyeing? The cozy throw that costs less than a dinner out? The skincare tool you swore you would buy once it was on sale? Yeah. It’s that time.

Amazon Prime Day 2025 is back this July, and as someone who can scroll faster than her bank app can refresh, I have learned one thing: it pays to be intentional. No panic buys. No “meh, maybe” items that end up collecting dust. Just a short, confidence-boosting list of things I know I will actually use, and love.

So here it is: the 12 things going into my cart this Prime Day. They are part practical, part pampering, and entirely curated for women who deserve more than the bare minimum.

First things first: When is Amazon Prime Day 2025?

Mark your calendars: Amazon Prime Day 2025 officially runs from Tuesday, July 8 to Friday, July 11, and for the first time, it’s a full four-day affair. That’s 96 hours of blink-and-you’ll-miss-it discounts, lightning deals, and cart-clearing chaos.

Not a Prime member yet? You will need to be one to access the Amazon Prime Day deals. You can sign up for a 30-day free trial here and cancel anytime (but let’s be honest, the free delivery alone is hard to walk away from).

What even is Amazon Prime Day?

Think of it as Black Friday’s slightly more organized sister. Once a year, Amazon drops thousands of exclusive deals across tech, home, beauty, fashion, you name it. If you have ever wondered what is Amazon Prime Day, this is your chance to score some of the best prices of the year without waiting for November.

My top 12 Amazon Prime Day deals (that I’ll actually use)

Why I’m buying these (and not the 72 other things I almost did)

Listen, Amazon Prime Day deals come fast, loud, and endless. It’s easy to get swept up in the frenzy. Add to cart. Check out. Regret it two weeks later. I have done it. But this year, I’m committing to deals that serve me, not just ones that sound good in the moment.

These are not just cute finds. They are little love notes to my future self. Each one says:

“Hey, I see you. You’re building something here. A life, a home, a version of yourself that feels like you.”

If you’re on the same journey, creating routines that feel good, curating a space that energizes you, or simply learning to spend money like it loves you back, then I hope this list helps.

Quick tips for navigating Amazon Prime Day 2025 like a pro

• Set up alerts in your Amazon app so you get notified when deals go live on items in your cart or wishlist.
  
• Check “Today’s Big Deals” daily at midnight PT, they’re Amazon’s most buzzed-about limited drops.
  
• Use the app to stay updated on Lightning Deals (which refresh every five minutes).
  

Not sure when is the next Amazon Prime Day after this one? You will likely have to wait until October, so now’s the time to stock up!