Why Modern Women Still Want Princess Treatment

It’s not hard to see why the term “princess treatment” has taken on a life of its own lately. TikTok might have given it a cute new name, but the desire behind it is not new, women have always wanted to be loved out loud, thoughtfully cared for, and treated like more than just someone who “gets it done.”

And maybe, somewhere along the way, between the “strong, independent woman” era and the “cool, low-maintenance girlfriend” phase, we learned to shrink that desire into silence. As if wanting softness, chivalry, or a little luxury made us weak.

Then came Courtney Palmer.

She did not invent the concept, but she gave it a face, a feed, and a level of visibility that hit something deeper in a lot of us. Because whether you relate to her exact lifestyle or not, it’s hard to ignore what she represents: a woman who holds high standards without apology, while still showing up in her full femininity.

And frankly, that’s a blueprint worth paying attention to.

So, what does princess treatment actually mean?

Let’s get something out of the way: It’s not about being spoiled for the sake of it.

Princess treatment is about effort, presence, and emotional attentiveness. It’s dinner plans made in advance. Doors opened. Thoughtful gestures. Someone who listens when you speak, and remembers what you said. It’s the “I saw this and thought of you” kind of love.

It’s not materialism. It’s mindfulness.

When Courtney Palmer talks about princess treatment, she’s not saying you need a man to fund your lifestyle. She’s saying: “I take care of myself, and I expect to be with someone who does the same, for me.”

There’s a world of difference between needing someone and allowing someone to show up for you.

The rise of softness, without the shrink

What’s interesting about this cultural moment is that women are no longer choosing between softness and strength. We’re claiming both.

We can pay our own bills and want to be taken care of. We can be CEOs and still enjoy someone drawing a bath for us after a hard day. We can be powerful and romantic. Assertive and adored.

The idea that “real women” don’t want princess treatment is rooted in a misunderstanding of independence. Independence is not refusing support, it’s having the freedom to choose the support that aligns with your standards.

Courtney Palmer’s content reflects this perfectly. She’s stylish, self-aware, and composed. She shares her life not as a plea for attention but as a reminder that effort, elegance, and intentionality are still very much in style.

But what about the critics?

Of course, there are always going to be think pieces calling princess treatment “outdated” or “regressive.” The assumption that women who expect that kind of care are fragile, lazy, or unrealistic.

To that I say: what’s actually outdated is believing women have to sacrifice joy or romance to be respected.

Princess treatment doesn’t mean dependency. It means discernment.

And women are no longer ashamed to ask for what feels good.

Want princess treatment? here’s the real secret

Here’s what the media don’t always say: Princess treatment is not something you beg for. It’s something you attract by the way you live.

The women who are treated well often are not the loudest. They’re just the clearest.

They have done the work to know what they need, and they have built lives that reflect that clarity. They don’t flinch at the word “high-maintenance” because they maintain themselves, too. Their expectations do not come from delusion, they come from deep self-respect.

It’s not just about being pretty. It’s about being intentional.

Princess treatment might look different for every woman. For some, it’s breakfast in bed. For others, it’s silence when she’s had a long day. But across the board, it’s about being cherished with intention, not convenience.

What Courtney Palmer’s princess treatment trend reminds us is that it’s okay to want more. It’s okay to want the man who listens, the date night you didn’t have to plan, the bouquet that arrives just because. That does not make you demanding. That makes you aware of your worth.

And in a world that keeps asking women to settle for the bare minimum, that awareness might just be your greatest power.